Our Story

"Why doesn't clean, just-washed hair smell fresh for longer?" Pure & Petal got its start when founder, Elizabeth Pyshnov realized that hair should smell enticing, sexy and just-out-of-the-shower fresh all day!

After talking to hundreds of women, Elizabeth discovered a need for a product that keeps hair smelling fresh without drying it out or weighing it down. The idea for an alcohol-free, silicone-free fragrance for hair was born.

A year and a half and over 200 formulations later, Pure & Petal Hair Fragrance was created. The result?

A light, fresh scent that leaves your hair smelling clean, while still allowing you to wear your regular perfume.

Choose between four enticing fragrances that are light and fresh, because the scent of clean is never heavy or complicated.

Imagine the delicious hint of a fragrance when you (or someone close to you) smells your hair or when you toss it in the wind...